Expo Media Group

How to Help Your Exhibitors Be Successful

admin — Sat, 15 Oct 2011 00:00:00 +0000

When hosting a designer expo, you are going to want to select the best exhibitors to display their new products to the audience which will be attending the expo or trade show. So, if you want the expo to be a success, you are going to have to properly set up vendors, in the right locale, offering the right products and services, so that the people attending the show will easily be able to find the vendors and the products they are interested in. This will also make the entire show flow more easily, and allow for vendors to set up their products and displays properly.Confused? Here ‘s a little help .

So, when setting up the perfect expo, for your vendors to be successful, they must be set up in the right location of the trade show, in order to really allow their products to shine. So, setting up certain products and vendors, in the right location, will not only allow those vendors to have more success in reaching the potential consumers, but it will also make the entire expo which you are hosting more successful. So, for the best expo, setting up the vendors in the right locale, will be success for them, and for your show.

How to Recruit the Right Exhibitors

admin — Sat, 01 Oct 2011 00:00:00 +0000

Event Planning for expos and major conventions is a task best left to those who care most about the industry to which that event will be catering. Blindly putting out feelers for who may be interested is fine for small events, but it is not cost effective with major expos and conventions. On the contrast, mass marketing efforts are useless, unless it has the ability to attract the right vendors, who will in turn attract the right customers to the event.

People are brand driven and they will gladly attend events for brands that they know, love, and trust. That is why this must be part of the overall marketing strategy of an event planner. How to attract the right end customer is directly related to the ability to attract the right vendors. Like sheep, some vendor-s customers follow them and in most cases support them. This is the case even when the product is a service, even when the service is just information driven.

When recruiting for the right exhibitors, event planners need to screen them for more than their ability to pay an exhibition fee. Exhibitors should be looked at for their end customer appeal as well. Ultimately the customer traffic flow is what drives new vendors into an exhibition, so low attendance along with high cost drives vendors away. Make sure the vendor is appropriate for the theme and the atmosphere of the event.

Encouraging and Controlling Prizes and Give-aways

admin — Sat, 17 Sep 2011 00:00:00 +0000

Encouraging and Controlling Prizes and Give-aways are an important part of any business-s marketing strategy. Giveaways are a great marketing tool to entice potential customers to buy your product. Depending on what industry you are in will determine how you use this strategy.

Everyone likes free stuff, therefore when people see a chance to win free things, they will participate. In a world that is experiencing a social media revolution, social media is a great venue to give away and to entice people to participate in a giveaway. As a business you operate on sales leads so be sure to collect information from each person and have a marketing plan to solicit business to each one you receive information from. While this is important it is also important to offer a prize that everyone wants. The most desired the prize, the more sales leads you will obtain.

While giving away free stuff is an effective marketing strategy, it does have to be controlled. The bottom line for any business is money and prizes do cost money to give away. Therefore, if you give away too much, you will be hurting your business rather than helping it. There is a marginal line at where prizes are a worthy investment rather than a sunk cost.

Have the Best Booth Ever

admin — Thu, 18 Aug 2011 00:00:00 +0000

There-s no set way to have a successful expo booth and you won-t find any how-to shows on your Directtv but we-ve got a few suggestions for you to make sure your booth is the hit of the room
Offer Food: It-s that simple ” people love food. If you offer small bites of something, say muffins or brownies, people will remember your booth and point other people towards it. Sure beats another squishy stress ball with a logo emblazoned on it.
Print Early: One of the hallmarks of a well-run booth is professional signage. Call a printer in your area (or where the conference will be) early and talk to them about what your options are. Consider making a substantial investment in sturdy signage you can use at many events to come and start early since others will likely have the same idea.
Consider an Event Planner: Think about talking to an event planner in your area about how you can design your way into people-s subconscious. There are a lot of easy fixes when it comes to linens and space design that will help your booth stand out.

What Exhibitor Orientation Should Always Include

admin — Thu, 12 May 2011 00:00:00 +0000

When you are participating as an exhibitor there are a number of things that you need to know prior to the start.
All of your activity will be enveloped by an out-going attitude in which you want to come off as helpful and hospitable as possible in answering people’s questions. You need to know when the exhibits will be open and closed. You need to know directions that people will ask for, such as location of restrooms, access to snacks and drinks, etc. You obviously need to know about your product or service. You need to see a floor plan of the booth availability and inquire about high traffic patterns, or where the coffee will be, because that will attract traffic by itself. Then locate adjacent to the coffee or on a corner near the entrance or exit. Never interact with potential customers out of desperation. If you are too hungry for a sale or appointment or whatever, it will show and be a dealbreaker. By the same token if you talk to somebody who has genuine interest in your product or service, do ask for that sale or appointment to follow up. And if that person is looking for something you do not have, refer them to somebody who can help.

Choosing Colors to Complement Your Theme

admin — Fri, 29 Apr 2011 00:00:00 +0000

The colors that an individual chooses are very important, due to the fact that they are the initial visual indicator of what the individual is attempting to promote to others. Due to the fact that many individuals are visual, and the common knowledge that most judge more by the eye them by the hand, meaning that individuals make more their judgment calls by what they see of individual than by concrete knowledge of the individual. This relates to color schemes, because color schemes enhance mood and are crucial to setting the mood and tone of an atmosphere.

It is very important than an individual is carefull to select the colors that will be most beneficial in promoting the overall theme of his or her event, or business promotion. An example would be, if an individual were hosting an expo on beautifying the environment, then obviously green would be a major color used to complement this theme. Using this color sets the tone, and gives the viewers the feeling of the outdoors. One must be highly adaptable in selecting the colors for their themes, and changing the color scheme to meet the the imagery for what they are trying to express.

How to Use the Expo Theme in Marketing

admin — Fri, 15 Apr 2011 00:00:00 +0000

It is important to have a cohesive look through out the expo experience you are creating for your attendees. One way to do this is using the theme of your expo in your marketing materials. There are several ways you can include your theme without it overshadowing the purpose of your event.

Creating an expo logo will help make your event stand out and give people looking at your material an idea of what they can expect. This does not need to be large or elaborate a simple design will work well. Adding the date of your expo to your theme is an easy way to keep it in the front of peoples minds. If you already have a logo for your business design your expo logo to complement it.

Color coordinate your marketing materials and expo theme. A unified color scheme will not only make things look professional, but will be pleasing to your audience eyes. Selecting a different color for each them or each new year is an easy way to keep things organized.

Fallowing these two simple ideas will give your expo a more polished look. It will also help build trust and creditability with your audience.

How to Choose an Expo Theme

admin — Sat, 02 Apr 2011 00:00:00 +0000

Choosing the right theme for your next expo plays a major roll in the success or failure of your event. There are some basic concepts to keep in mind that will help you plan a successful event

It is important to establish the message you want to present to the attendees. Your theme will need to help convey that message to your audience. Establishing the message and identifying your target audience allows you to choose a theme that will resonate with them.

There are several ways you can design your expo theme, www.bizmotivation.com/free_ themes.htm while keeping within the parameters of your event. Your attendees will enjoy your expo if you can make your event fun as well as educational. This is your chance to be creative. There are a few things to consider when thinking about your expo theme. If there are any holidays around the date of your expo such as Christmas or the fourth of July you could include them as part of the entertainment and decorations. You could also center your theme on any significant event or person to the group.

Keeping these simple examples in mind while organizing your next expo will help it be a big hit.

Want a Career in Event Planning?

www.expomediagroup.com — Mon, 31 Jan 2011 00:00:00 +0000

Expos of a relatively large scale are often handled by professionals, with a proven track record of coordinating successful events. However, getting your start in event planning, if this is your career path of choice, can be a tricky endeavor. No university will offer a degree or master’s program in Event Planning, so in most instances it is necessary to go beyond the educational basics in order to build the necessary skills and knowledge base to effectively serve in such a capacity. Here are a few recommendations to guide the wayGo to college Just because there isn’t a set career path in terms of course of study doesn’t render a college degree any less vital to your success. Instead, choose a major in which discipline and organization are obvious, for example, accounting. Also, college provides a great platform to get involved and even coordinate events on a smaller scale. A great way to do this is to join a sorority or fraternity and hold an office. The social chair will learn the basics of planning parties while an alumni chair will coordinate events with schedules schedules and book accommodations for out of town visitors while the president or vice president will most likely handle yearly philanthropy efforts and oversee many moving parts towards calculated ends. It’s recommended to try at least 2 of these positions, if not more. If the Greek scene just isn’t for you, there are plenty of other organizations on campus that hold events throughout the year, not to mention campus wide volunteer and charity efforts most likely looking for student help.Shadow an event planner Think of the type of events you want to plan and reach out to someone who currently does this for a living. Whether paid or unpaid, assisting this person with the day-to-day tasks of event planning will help you to see how things work first hand, down to the minute details an untrained novice might overlook. In time, perhaps this can turn into an entry level or associate position, especially if you choose to shadow a planner who owns his or her company, or at the very least, can lead to a good reference. It will also give you someone to ask for advice whenever uncertainties arise in your fledgling career and lay out a do’s and don’ts road map if at some point you decide to start your own event planning business.

Tips to Boost Expo Attendance

www.expomediagroup.com — Sun, 17 Oct 2010 18:50:23 +0000

Switch Up Speakers Having the same speaker year in and year out, even if the speaker is good, will give people an automatic excuse to come only once or opt for another alternative in a time conflict. New blood is necessary to keep to the lifeblood of your event flowing.Try New Destinations If traditionally you have been operating in Las Vegas, but you find the majority of attendees hail from the northeast, consider switching to perhaps Atlantic City. Finding similar locations within closer geographic proximity can help to make for a more convenient convention. On the flip side, attendees might be bored with driving the same boring stretch of road or battling cross town traffic, it might work equally well to choose a more exotic location in order to generate a buzz.Incentives Expos can be a great way to offer deals to early adopters and people in relevant industries, both giving reason for vendors to set up booths and attendees to make the trip, as new products will want to help establish a consumer base and spread awareness while those on the receiving end will receive applicable goods/services at a discounted price.Switch Up Speakers Having the same speaker year in and year out, even if the speaker is good, will give people an automatic excuse to come only once or opt for another alternative in a time conflict. New blood is necessary to keep to the lifeblood of your event flowing.Send Reminders If you care more about the cause you’re promoting than hitting a certain number of registrations, it would be nice for everyone who pays their fee to actually make a presence at your expo. A simple call, email or other notification a week or two in advance can go a long way towards avoiding simple mind-slip no-shows.Allow for Comments If you plan on hosting another Expo, provide comment cards including the phrase “would you attend another event like this?” along with space for an explanation. Adding a “why?” section to RSVP correspondence with invited guests will also help to bring forth shortcomings and areas for improvement. Using social media as part of your event promotion mix will also allow for increased interactivity with attendees.