There are number of things that exhibitors value when visiting an expo site, or any other event that markets an idea, product, or organization. The things that exhibitors value are very important to the individual that sets up the event, due to the fact that adherence to these values will play a large part in the success of the Expo event. Due to the fact that these events have strong marketing themes, it is very important that the Expo has eye-catching and crowd drawing appeal.

Exhibitors value an Expo that demonstrates well researched and presented aspects of the brand or theme that is being marketed, which will result in a dynamic and awe inspiring presentation of the product or idea etc. In addition, exhibitors appreciate a well-developed strategy for presenting the Expo to the target audience, in a manner that they will appreciate and enjoy. In order for the expo to be pleasing to the targeted audience, there must be thorough research on the wants and needs of these individuals, and to tailor the presentation to suit those wants and needs. An Expo must be well coordinated, and be logistically sound, so that there is a smooth flow in presentation.